Zim Integrated Shipping Services has moved deeper into the booming cross-border e-commerce market by entering into an ocean freight deal with Chinese online shopping giant Alibaba.
The strategic agreement, the implementation of which Zim said was slowed by the coronavirus disease 2019 (COVID-19), will give sellers on China’s largest e-commerce marketplace the option to directly purchase Zim sea freight and services through an interface with Alibaba’s logistics platform.
Zim president and CEO Eli Glickman said in an announcement Monday the cooperation with Alibaba was a “mutually beneficial arrangement” and part of the carrier’s strategic vision to capture a greater share of the fast-growing e-commerce market.
“It’s an important step for Zim, expanding digital services for e-commerce customers as well as small and medium enterprises,” he said. There are plans for the cooperation to be increased, but Zim would only say it was “evaluating options” with Alibaba.
Zim joins Cosco Shipping, Maersk, CMA CGM, APL, and Evergreen in offering direct booking services to shoppers on the vast Alibaba marketplace, allowing shippers to search for freight rates on the online platform and reserve cargo space directly. Once found, the space and rate is guaranteed.
Kuo Zhang, general manager of Alibaba.com, said